zelle.xyz is my eponymous blog on data, design and decision-making.

I am by no means an expert on these subjects. I’m a learner, capable but slow, and I needed a place to store and share valuable snippets, bookmarks, insights and anything else useful. Hence this blog.

Who writes here?

I’m Zelle. In the past ten years, I’ve been a copywriter, UI designer for enterprise software, and front-end developer. These days I’m preoccupied with growing a design and marketing studio.