Hello world, nice to meet you

“Quantify, always quantify.” (Charlie Munger)

Numbers scared me. What can be measured made me uncomfortable: page views, social likes, body weight, etc.

A few years after my partner and I started a design studio, we began to offer services that eventually veered away from design. She had a degree in marketing, which made the transition less stressful. I was an amateur, but a motivated learner nonetheless.

It didn’t take long until I started learning marketing analytics and boy was it fun. I began to look at data differently.

Outside of marketing analytics, tracking my finance and health led to greater self-awareness and better daily habits.

These may be separate events, but they all point to one thing. Data tells a story. Data empowers. It can help us make better decisions from adopting a healthier diet to spending on cost-effective marketing channels.

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